Consumer Goods · Enterprise Platform Rollout · Unilever
Enterprise Platform Rollout Project Manager Simulation — Unilever
Lead a £4.8M Microsoft 365 Copilot deployment for one of the world's largest consumer goods companies. Navigate executive pressure, data governance risk, and global adoption challenges across 27 simulated days as the CEO's AI-first commitment collides with organizational reality. Gain hands-on project management experience over 27 days of real decisions, stakeholders, and PMO deliverables — no prior experience required.
The scenario
Unilever PLC — a €60B revenue consumer goods giant operating in 190 countries with 127,000 employees — has committed to deploying Microsoft 365 Copilot to 12,000 knowledge workers across 8 regions. The CEO declared 'AI-first workplace by Q4' at the last investor day, making this a board-level KPI. The business pressure is real: competitor P&G deployed Copilot 6 months ago and is reporting 15% productivity gains in marketing teams. The board wants Unilever to match or exceed this. The licenses have already been purchased. Microsoft FastTrack is already engaged. The timeline is 18 weeks from today. This is not just a license deployment. Copilot surfaces ALL data a user has access to via Microsoft Graph — which means data governance readiness is a prerequisite, not an afterthought. Change management across diverse cultures, languages, and digital literacy levels is the real adoption challenge. Your job is to make the deployment successful, not just fast.
What you'll do as the project manager
- →Deploy Microsoft 365 Copilot to 12,000 knowledge workers across 8 regions (UK, Netherlands, US, Brazil, India, China, South Africa, Australia) by Q4
- →Achieve 70% meaningful adoption (regular weekly usage, not just license activation) within 60 days of each regional go-live
- →Complete data governance remediation — resolve all critical SharePoint oversharing issues before Copilot activation in each region
- →Deliver measurable productivity gains that satisfy board-level reporting requirements
- →Establish a sustainable adoption playbook and champion network that scales beyond the initial 12,000 users
Project management skills you'll build
The challenges you'll navigate
- •Data governance readiness — 34% of SharePoint sites have oversharing issues that could expose confidential data through Copilot
- •Adoption gap — deployment (license activation) is not the same as adoption (meaningful regular use). P&G's 15% productivity gain took 6 months to materialize
- •Regional readiness variation — APAC infrastructure and change management capacity may not support the same timeline as EMEA
- •AI anxiety — employee concerns about job displacement could undermine adoption if change management is insufficient
- •Microsoft incentive misalignment — FastTrack is measured on deployment velocity (active users), not adoption quality (productive users)
Technology & stakeholders
You'll manage 7 stakeholders, including Conny Braams (Chief Digital & Commercial Officer), Ritesh Tiwari (Chief Financial Officer), Aleksandra Spasova (Global IT Director), and more.
What you'll walk away with
A verified, shareable record of a completed enterprise project — plus the PMO deliverables you produced along the way (charter, project plan, SteerCo deck, closure document). It's real, demonstrable project management experience you can put on your resume and speak to in interviews.
Frequently asked questions
Do I need project management experience to start?
No. This simulation is built for aspiring and practicing project managers alike — you learn by doing. You make real decisions and get feedback, with no PMP or prior PM job required.
How long does this simulation take?
It runs over 27 days, roughly 27 minutes per day, covering the full project lifecycle from initiation to closure.
What will I learn?
You practice the core of project management — stakeholder management, budget and schedule control, risk, scope, and PMO governance — in the context of enterprise platform rollout in consumer goods.
Is this based on the real Unilever?
It's a realistic scenario inspired by Unilever and the Consumer Goods sector. Details and names are fictionalized for training — it's a simulation, not a record of any actual project.
What do I get at the end?
A verified project completion plus the PMO deliverables you produced (charter, plan, SteerCo deck, closure) — proof of hands-on experience you can show employers.
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