Hospitality & Travel — Hotel Loyalty & Guest Programs · Loyalty Platform Migration · Marriott International
Loyalty Platform Migration Project Manager Simulation — Marriott International
Lead the migration of Marriott Bonvoy's 271 million members and their earned elite status onto a new loyalty platform, one leg of Marriott's $1B replatforming of its core systems. What was funded as a clean infrastructure swap is really an organization-wide change: every tier rule you migrate lands in a contact-center script, a brand promise, and a privacy sign-off no one budgeted for. And the February program-year rollover will not move. Gain hands-on project management experience over 27 days of real decisions, stakeholders, and PMO deliverables — no prior experience required.
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The scenario
On paper, the Bonvoy Tier Migration Program is a clean infrastructure project. Marriott is replatforming its three most important systems at once, and your slice is the loyalty platform: lift 271 million Marriott Bonvoy members onto the new system before the February 1 program-year rollover. The budget is approved at $185M, the systems integrator is under a $92M contract with 140 builders, six beta hotels are already live, and the board has been told this is a technology upgrade. The trouble is what the charter does not say. "Migrating members" is not a data move; it is a decision about earned status. The legacy system holds twenty years of merged SPG-era records, manual status grants, and rounding conventions, and every tier rule you choose becomes a script Deborah Mancini's 8,000 contact-center agents must defend, a promise Preston Belmonte's brand team has already half-announced, and a change to program terms Helena Fenwick must approve. None of them were in the room when the platform scope was set. The integrator's contract covers the platform, not any of that. Vivian Ashcroft sold this to the board as a technology swap and does not want it reframed. Your job is not to move the data; the vendor can do that. Your job is to migrate what 271 million members believe they earned without breaking their trust, and to surface a change program that everyone signed a charter pretending was just an upgrade.
What you'll do as the project manager
- →Migrate 271M member records (points, lifetime nights, elite tiers, and benefit entitlements) to the new loyalty platform with zero unintended status changes.
- →Achieve at least 99.9% reconciliation accuracy on elite tier and points balances before any production cutover.
- →Complete the migration within the 60-hour cutover window ahead of the immovable February 1 program-year rollover.
- →Stand up contact-center readiness and member communications so no member learns of a status change from an error.
- →Deliver within the $185M budget and secure Legal/Privacy sign-off on every member-facing change.
Project management skills you'll build
The challenges you'll navigate
- •Tier mapping is unmade: the new platform native thresholds differ from legacy, risking silent down-tiering of members who did nothing wrong.
- •About 5.4% of member data (~14.5M records) carries merged SPG-era conflicts, undocumented manual grants, and rounding mismatches with no clean mapping to the new tier model.
- •Contact centers, brand, and privacy were never consulted on the tier design and inherit its consequences unprepared.
- •Reducing any member earned status may be a material change to program terms, triggering notice or consent obligations under GDPR, CCPA, and consumer-protection regimes.
- •The February 1 program-year rollover is immovable, and the wrapped-around organizational scope (communications, contact-center readiness, benefit-policy) sits outside the vendor $92M platform contract and the original budget.
Technology & stakeholders
You'll manage 7 stakeholders, including Vivian Ashcroft (SVP, Global Loyalty & Marriott Bonvoy), Desmond Callahan (VP, Loyalty & Guest Technology), Sunil Deshmukh (Director, Loyalty Data & Migration Engineering), and more.
What you'll walk away with
A verified, shareable record of a completed enterprise project — plus the PMO deliverables you produced along the way (charter, project plan, SteerCo deck, closure document). It's real, demonstrable project management experience you can put on your resume and speak to in interviews.
Start this simulation today
Build real PM experience by leading this enterprise project from initiation through phase gates.
The Eddie System Live PMO Membership
$99/month. Cancel anytime.
- ✓This complete enterprise project simulation
- ✓Access to 63+ realistic PM simulations
- ✓PM templates and real PMO deliverables
- ✓Live PMO phase-gate sessions with feedback
- ✓Community access, replays, and training
- ✓Resume-backed project stories you can speak to in interviews
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Frequently asked questions
Do I need project management experience to start?
No. This simulation is built for aspiring and practicing project managers alike — you learn by doing. You make real decisions and get feedback, with no PMP or prior PM job required.
How long does this simulation take?
It runs over 27 days, roughly 24 minutes per day, covering the full project lifecycle from initiation to closure.
What will I learn?
You practice the core of project management — stakeholder management, budget and schedule control, risk, scope, and PMO governance — in the context of loyalty platform migration in hospitality & travel — hotel loyalty & guest programs.
What does it cost?
This simulation is included in The Eddie System Live PMO Membership: $99/month, cancel anytime. One membership unlocks this project plus the full simulation library, PM templates and deliverables, live phase-gate sessions, replays, and community access.
What happens after I join?
Your platform access is instant: log in with the email you joined with and start Day 1 of this simulation. Your invite to the private community (Skool) arrives shortly after joining, included in your membership.
Is this based on the real Marriott International?
No, and The Eddie System is not affiliated with, endorsed by, or sponsored by Marriott International. It is a realistic training scenario inspired by Marriott International and the Hospitality & Travel — Hotel Loyalty & Guest Programs sector. Details, names, and events are fictionalized for training. It is a simulation, not a record of any actual project.
What do I get at the end?
A verified project completion plus the PMO deliverables you produced (charter, plan, SteerCo deck, closure) — proof of hands-on experience you can show employers.
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Marriott International and related marks are trademarks of their respective owners. The Eddie System is not affiliated with, endorsed by, or sponsored by Marriott International. This simulation is a fictionalized training scenario inspired by publicly known context; it is not a record of any actual project.